Brain storming is similar to idea generation except you the customer are taking a more active part in the idea generation process.
Normally we get the design team and the management of the company together and attempt to set the scene as to the objectives of the day.
Ideas will be generated using a number of techniques and we will act as real time referees and arbitrators to try to keep the objective in focus.
The objective is to generate a list of good ideas or solutions to problems – the objective solved but under our control, guidance and where necessary our stimulation.